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First off, consider this an editorial piece, not a letter of fact. It is the result of my opinions.
The weight of a bike matters for a few reasons:
1. Lighter bikes are theoretically faster to accelerate. Because cyclocross racing involves lots of turns and dismounts to accelerate out of, this makes accelerating back to “race speed” easier.
2. Related to the above, because cyclocross racing requires the carrying and lifting of the bike, a lighter bike takes less energy to move up a mud hill or a set of stairs.
3. It could be said that the above are the fake reasons and that #3 is the truth behind the madness: Light bikes are cooler. Especially for cyclocross. They showcase more specialized technologies, carbon fiber, titanium this and that etc. Lighter bikes are rarer bikes. Heavy/Stock bikes arent as fun because anyone can go down and purchase or ride or lift them. Whereas lighter bikes, like those featured on this blog, have been built from the frame up with hard to find, expensive or boutique bike parts.